We’re going to talk about free exposure on the internet.
I work with people who are looking to rank higher on Google, that’s called SEO, and occasionally we will look around the internet and will be surprised at some places that they aren’t, so these are places you should be.
Now, when we talk about places that link back to your website or a back link, there is a difference. Some are called dofollow links and some are called nofollow links. I won’t go into it too deeply, suffice to say that these free places on the internet are a mix of dofollow and don’t follow links.
However, they’re all useful because even if they don’t follow links, for example, a Facebook post is not going to send Google equity to your website but people still click on it, go to your website and become a customer.
So we’re going to talk about these free places and what you need to do to get on there and let’s just get stuck into it.
► The first one is LinkedIn.
So on LinkedIn, it’s a growth network. Lots of people are there for business reasons and it’s becoming more and more important as time goes on and people leave Facebook or other places.
They get LinkedIn, which is a bit more business focused. However, sometimes people haven’t put their business URLs there.
So here are three places that I recommend you use on LinkedIn. Now the first one is your contact info. This is a must. So if you are in business in any capacity, make yourself a LinkedIn profile, set up the contact info and have your main business website there.
You’ll see in here for me, I’ve got a couple of links on my contact info. So you should set that up to at least have your main business URL there.
That’s a free hit. If people Google your name, especially in New Zealand, they’ll often find your LinkedIn profile right up the top. So you need to have your business URL there.
The next place you can use on LinkedIn is inside of posts.
Occasionally, not all the time because none of these social networks love it when you try and take traffic away from their place. But occasionally, you might have built up some following on LinkedIn or you’re on their commenting talking.
You can link to articles or your website occasionally, especially if it adds value, maybe to somebody else’s post, which will be in the comments on the next one.
So occasionally, you might comment on someone’s post and say, “Hey. By the way, here’s a blog post about that.” That will be okay. It’s amazing how often people find businesses on LinkedIn via comments, et cetera.
So don’t forget to use LinkedIn. Definitely start with the contact info. That’s very important.
► The next free place to be on the internet is your Google business profile posts.
Now, if you look at a couple of my posts here recently, I’ve simply got a link to one of my blog articles.
Now that’s, again, this is a free hit. It’s a Google product, so Google business profile.
It’s a great Google product to talk about a lot because it’s so good.
Linking back to some of your blog articles or your main business page or your main blog is a very good idea because people do see these.
These posts turn up on people’s phones and computers as updates and they will get found and people will click on them occasionally.
Now, I believe strongly that this helps your SEO. This helps your overall Google ranking. More so, people will find these, click on them and go straight to your website.
Now that’s what we really want. We want people to find our business. So Google business profile is definitely a place to put links to your business.
► The next one is Facebook.
So Facebook, you’ve got your Facebook page.
You might have your own personal profile. You might pop up a link in there occasionally about your business.
You might have a group that you run as a lead generation tool for your business. So don’t hammer Facebook with links. However, occasionally, you can do that and it will help your business get found. I personally do this.
I’m in lots of SEO and business development, business growth, marketing groups, and occasionally, people say, “Hey, have you got a solution first?” And I go, “Yes, I do. Here’s the blog article” or “here’s the YouTube clip”, and that gets eyeballs to my website and it actually gets…
I’ve been getting clients in 2022 from other Facebook groups because they can recognize that the blog post or the YouTube clip I’ve put in there is valuable. And they’ll just reach out to me and say, “Hey, can you help me with this?” And I’ll say yes or no.
That’s what we want. We’re on social media to help our business grow.
So get into Facebook and engage and we are appropriate.
Check other people’s group rules, et cetera, because you don’t want to get chucked out of groups.
You want to play by the rules. Just think of it as, am I adding value?
And I’ve put Instagram here as well as a subset of Facebook because it’s part of the Facebook company or Meta.
Don’t forget even if you aren’t going to use Instagram for your business, set up an account, put your URL there. You just never know. It’s another thing. It’s another little indicator, another little signal to Google pointing back to your business.
► The next place to be is Twitter.
Not massive in New Zealand. However, other parts of the world use Twitter a lot. And I personally enjoy Twitter because lots of people in my space are on their talking about interesting, business related topics.
So comments on posts, again, that can add value to people.
If you’ve got a blog article or a resource or a YouTube clip that can help people, your profile, so if you look at my Twitter profile here, you’ve got the space there for one URL. I’ve got my blog there because I’m just aiming to help educate people and eventually they’ll figure out what to do and find me.
My profile tells them that anyway, but it’s another free place to have a URL. And again, a Twitter link is a nofollow, so the Google [inaudible 00:06:35] but it still helps, I believe, the lines between nofollow and dofollow links have been blurred a little bit. So I think that’s a helpful place to be.
These ones are based on videos I’ve shot recently.
► Apple Maps, so most people use iPhones.
The businesses can get listed on there and there’s the space for a URL on Apple Maps. So again, it’s a free hit. It’s a link to your business.
We’ve got a business just across the Ridge from where I’m sitting right now that’s a local takeaway.
They don’t even have a website but their Apple Maps listing has a link to their Facebook page which they keep updated pretty much every day. So that helps them get found and helps them get customers, and that’s what this is all about.
► What about your own emails?
How often are you sending out emails?
Do you have a link back to any resources, tools, offers, anything, because some of your customers won’t have seen other things you’ve got, and also you might be liaising or communicating with somebody who sends that email onto somebody and then they see your URL, your website, et cetera.
You just never know.
► Newsletters that you write.
So I send out newsletters and I always have links back to articles, et cetera.
This is something that I talk about frequently with people because in the game of getting more customers to develop your business, newsletters are a vastly underutilized tool, especially in New Zealand.
People make all sorts of excuses but I call BS on that. Just get into it, send out links to offers your socials websites within your own newsletters because again, people send those to other people.
► Another free hit is internal links on your own website.
So people are on your website, link back to other pages.
It’s good SEO practice. And again, it’s helping Google to find you. It’s helping people to find the right pages and become customers.
► Lastly – Business Directories.
And the last one of these free places on the internet, and we do this. I’ve been talking to another SEO person literally minutes ago about this in another country, the higher rated business directories or citations think, I mean, Google business profile is a business directory.
So is Yellow, Neighborly. All these types of things. Yelp overseas is quite big.
Find the higher rated ones, the bigger ones, and make sure you’ve listed your business there.
They send signals to Google as well to help Google understand who you are, what you do and send you free customers.
Some of the bigger ones like in New Zealand, Yellow and Neighborly, you can get customers directly from them as well. So you’re mad not to be there.
So do all of those things. If you need any help with any of that stuff, feel free to comment on this video and I will give you some tips, whatever the problem might be. I’ll see if I can help you out.
And as well if there’s anything I’ve missed, if you’ve found some great places that you can get free exposure on the internet, pop it in the comments below because I’d love to know about it, love to help more people learn about.
All right guys, hope you enjoyed the video. Don’t forget to subscribe if you have not, and we will talk soon. Thanks and bye for now.
► YouTube Video “How to use links to improve your ranking on Google”
► SEO Course for business owners “SEO Unlocked – How to win on Google”