By Tommy Newman
According to a study by McKinsey & Company, email marketing is up to 40x more effective than social media marketing.
Because, as opposed to targeting a broad audience, email marketing targets consumers that have already opted-in to receive your communications, which means that you’re already halfway to making a sale!
Growing your business is simply when you have the perfect email marketing software to help you convert leads into customers.
So, let’s dive into our list of the absolute best email marketing tools to check out this year.
With over 130,000 small business clients, ActiveCampaign has risen from obscurity to become one of the most successful email marketing resources.
They did so naturally by creating a simple to use program, which is one of the most inexpensive in the email marketing world.
Unlike other technologies that need costly consultations and preparation to use, ActiveCampaign invented the visual automation builder, allowing anybody to create efficient email automation campaigns with virtually no previous experience.
Considering its simplicity, ActiveCampaign is jam-packed with revenue-generating features.
It offers an excellent toolkit for small companies to expand their business, from predictive sending and predictive content to activating SMS messages or site messages on your website.
ActiveCampaign is an all-in-one sales and marketing platform for small companies since it has a CRM system, live chat and email marketing tools.
In turn, this makes it the perfect combination of ease of use and affordability, ideal for small businesses looking for an excellent email marketing platform to add to their online marketing efforts.
MailChimp is the best and most popular email marketing platform because they offer an email marketing service package that is entirely free to get started with.
MailChimp features an easy-to-use drag-and-drop email design editor, autoresponders, address segmentation, and easy analytics monitoring.
It also helps you schedule delivery time depending on the user’s time zones and offers geolocation-based segmentation.
MailChimp can be conveniently integrated with WordPress, Magento, Shopify, and various other site-building tools.
It also has a free package that allows you to deliver 12,000 emails to up to 2,000 users.
Since you don’t get things like send-time optimization, multivariate monitoring and advanced segmentation and so on, this package is pretty limited.
Also, with the free version, you’ll be stuck with their branding in your email. Don’t forget to create your brand logo and have it displayed front and center on any email communications you might send out.
For eCommerce experts, bloggers, and digital marketers, Drip is a versatile corporate email marketing tool. They have several resources to assist with content integration, sales funnels, and personalization.
Drip’s intelligent marketing automation software, brilliant email segmenting, split checking functions, list communities, and a visual process builder set it apart from the competition.
These features allow you to reach out to specific customers on your email list to increase sales.
Live chat assistance, webinars, automation preparation, informative classes, free guides, and excellent documentation are also accessible via Drip.
Drip is the best email marketing tool for eCommerce websites and company owners who want more sophisticated functionality to optimize their email marketing activities, despite being a touch more expensive than similar tools!
The Best Email Marketing Automation Tools
Aside from ActiveCampaign, Mailchimp, and Drip, there are plenty of other alternative email marketing services available.
Therefore, before choosing any one platform, it’s essential to shop around, compare similar tools, and then make the best choice for you and your brand.