SEO is one of the most fundamental aspects of digital marketing. An SEO manager is a content specialist who optimizes content to rank higher on Google’s search. SEO managers play a huge role in a marketing agency. Therefore, if you have the right skills and a good attitude, you may find a digital marketing agency job. In this guide, we’ll show you some tips that might help you start a career as an SEO specialist and land a digital marketing agency job. 

Understand What Content Marketing Is and How It Works

The first thing you should do if you’d like to start a career as an SEO specialist is to understand how digital marketing works. This way, you’ll get familiar with the dynamic of this career. At first, you may think that digital marketing is all about social media. And although it does involve social media management, it is more than that. 

Digital marketing involves content creation, planning strategies, and monitor existing ones to make sure you’re hitting the goals. When working in the digital marketing industry, you do need to understand how social media works and how to manage it. However, you can specialize in other areas such as SEO or customer service. 

Get a Digital Marketing Certificate

If you want to get a job in digital marketing, you should get the skills you need. Although there are many things you can learn from experience, the best way to get the knowledge you need is to get certified. You can study a bachelor’s degree in digital marketing or take a digital marketing bootcamp

Learn SEO Copywriting

Copywriting is one of the most important aspects of SEO. As an SEO manager, you need to create content that will have the perfect ingredients to rank in a good position on Google’s search. 

What most people think is that you need to stuff keywords everywhere to rank higher on Google. However, this could even be penalized by Google. You need to be very careful when it comes to Google’s SEO rules. This way you’ll avoid any type of penalization. 

Google’s algorithms have become more sophisticated. Therefore, it’s not about stuffing keywords everywhere but creating valuable content for readers. If you want to start a career as an SEO specialist, it’s important that you master SEO copywriting. 

Start Your Own Blog

The best way to practice SEO techniques is to have your own blog. This way you can create strategies that you can later apply to your clients. Besides, if you want to build a career in digital marketing you need to have an online presence. You no longer have to attend physical meetings with your CV; your content speaks for itself. If recruiters can easily find your blog because it’s properly optimized, you’ll be a great match for them.   

Gig Working 

When you want to land a career in digital marketing, it’s important to build some experience in the industry. At first, you can start by doing an internship. This is a great way to start getting some experience. You won’t be making a lot of money, but it’s a good way to meet relevant people in the industry. 

On the other hand, if you’re not into doing an internship, you can always do gig work. What this means is that you work as an independent worker for a particular project. Once the project is finished, you won’t be part of the company, but they can rehire you for future projects.

Although it is not a stable working dynamic, it’s great to start getting some experience as an SEO manager. This way, when you apply for a job position in a digital marketing agency, you’ll have something to show.


The best way to become an SEO manager is to learn all the new techniques and trends to rank higher on Google’s search. Therefore, you need to become a life-long learner. The first path to achieve the knowledge you need is to get certified, whether it is by studying a bachelor’s degree or taking a digital marketing bootcamp.