Marketing Mistakes to Avoid as a Small Business

By Jason Figueroa

It’s easy to make mistakes as a small business. You can be over eager to make an impression and waste your time and money. This includes the tricky world of marketing which is vital to master to promote your business and increase sales.

Here we take a look at the biggest marketing mistakes so you can avoid falling into the same trap.

Lack of planning

Many people start marketing without even having a plan of what they want to get out of it. Who is your target market? What type of marketing will you be doing? What is your marketing budget? These are the types of questions you’ll need to answer.

There are plenty of free marketing methods out there, such as creating a Facebook page, but even they can be time-intensive. Before you do anything, you should get a plan in place of how you want to promote your business.

Poor branding

You need to be able to stand out from the competition and one of the best ways of doing that is with a strong brand. You need to have a great logo, a consistent color scheme, a company message and matching content.

Once you have a strong brand image then you’ll be able to create things like business cards through the likes of businesscards.co, flyers through sites such as canva.com along with many other great free resources. 

Avoiding social media

While some people openly embrace social media, others hate the idea of it. The reality is that it plays an important role in the promotion of many businesses. It can give you a boost through your local community, especially at the start of your journey.

While you should utilize the likes of Twitter, Facebook and Instagram, there’s no point wasting time on a site that’s not a good fit for your business so at the start, choose the best 2 or 3 that suit your style and post on them often. 

Not being confident

One of the biggest mistakes is simply not believing enough in what you’re selling. Avoid words such as ‘maybe’, it might’ and ‘probably’ and instead be confident. Tell the reader/listener that they’ll absolutely love this product.

This can be hard for some people at the start because not many people like talking up what they do as they don’t want to seem arrogant. When writing any content, make sure you proofread it and remove any negative language.

Not having a website

You may think that a website isn’t needed for your business. Perhaps you’re only doing local sales, you have a business such as construction or you simply think it’ll be a waste of money. Whatever it is you do, get a website.

You’ll find it very easy to do and it’s the perfect place for contact information, testimonials, pictures and business information. WordPress are the kings of free websites and while you won’t get all the features, you can still get a great looking website for zero cost. Even with no experience, you can have something up and running in less than an hour. 

Overspending

Think you needed to spend huge sums of money on a logo, flyers, a website and business cards? As we’ve already seen here, you don’t have to. There are many great resources out there that can offer a free service or a lot cheaper than you may have thought. 

While you shouldn’t be afraid to spend money when needed, it’s always great to think of alternatives. There are many great marketing methods that are free and at the start, you can always use help from family and friends to spread the word. 

If you need any help with your business, here are some ways we can assist:

We have a free Facebook Group that is quite active and helpful: https://www.facebook.com/groups/digitalmarketingforrookies

We put out one, high quality marketing email, each week – get on that list here: https://sendfox.com/goodoil