By Janice Johnson

SEO (Search Engine Optimization) is vital for online businesses.

As a business, you want to let as many people as possible know about your products and services. 

Search engine optimization is the single most powerful tool that can be used for marketing and increasing brand awareness among the public. 

It involves a bunch of activities; all of which serve to let search engines know what your website is about. This lets the search engines show your website to the people who are interested in your brand.

With great SEO, online businesses can increase the organic traffic they get and improve their sales. Since SEO is such a useful element, here are a few SEO tips and tricks that you can use in 2022 to improve it.

SEO Tips & Tricks to Consider in 2022

1️⃣ Create Readable Content

People tend to forget that websites are ultimately made to be used by humans and not for robots to crawl through. This means that when making a website and using content for SEO and marketing, the human aspect should not be overlooked. 

Search engines have actually started incorporating this factor in their ranking systems. Search engines now use a website’s bounce rate and dwell time as metrics to rank it. 

The bounce rate is the number of people who leave the website in under a few seconds without moving from the landing page.

Dwell time is the opposite of that. Dwell time refers to the time people spend on your website or a webpage.

To reduce bounce and increase dwell time, quality and readable content is necessary. Readable content is required to encourage the visitors to engage with it. If it is too difficult to read then that will just increase bounce rate and reduce dwell time.

Fortunately, readability can be easily increased by using a paraphrasing tool. These are tools that can rewrite your content using different words and phrases. However, a lot of them come with special modes that increase readability and reduce reading difficulty. 

2️⃣ Create Unique Content

Plagiarized content has implications on SEO from both a human and technical standpoint. From a technical standpoint, the problem that duplicated content presents is that search engines penalize it.

Search engines are now smart enough to detect duplicate content. If a website is hosting duplicate content, then search engines will punish it by decreasing its SERP ranking. In severe cases, search engines can actually delist that website from their index altogether. 

So, your SEO is directly harmed by using duplicated content. Incidentally, quite a lot of your readers can detect if you have plagiarized content because they might have read it before. This makes them lose trust in your brand and you can lose valuable customers.

To make sure that you are not posting plagiarized content, you can use a plagiarism checker. Once you find the plagiarism in your content, you can remove it and make your content unique. 

Unique content will not harm the SEO of your website and you can safely use it for marketing.

3️⃣ Target Long Tail Keywords

A very basic and integral part of SEO is keywords. Keywords are the terms that users search for when they look for things on the internet. Keywords are different for each niche. 

You need to identify which keywords are related to your niche. Ideally, the best keywords are those that have low ranking difficulty (i.e., they are not used a lot) and have a high search volume (meaning that a lot of people use them for searching). 

However, that is a difficult criterion to achieve, as most high-volume keywords are difficult to rank for. Instead of this, you can target long-tail keywords. 

Long-tail keywords are variations of the main keywords, but they are much more specific and have relatively lower search volume. However, this also means that they have a much lower ranking difficulty. 

Targeting such keywords is the key to success for new and small businesses. If you are a beginner in the field of content marketing, optimize for long-tailed keywords.

4️⃣ Optimize For Mobile Devices

Mobile devices account for approximately half of the internet traffic nowadays. It is simply much more convenient to use your smartphone to access the internet rather than boot up your PC for a quick search. 

Hence, a great SEO tip is to optimize your website for mobile devices first. When we say optimizing for mobile, we mean making your website responsive. A responsive website can automatically adjust itself according to the window size of the device. 

So, your website should look equally good on smaller screens as well as larger screens.

The other thing about optimization is loading time. A website should not take too long to load. 

Loading under four seconds is ideal. But if the website has too many pictures to load, then the loading time could become slower. You can compress all your pictures to make them smaller and reduce the loading time. You can also reduce the number of plugins used on your site.

Plugins take a lot of time to load, depending on their size and functionality. Long loading times are detrimental to SEO because they increase the bounce rate.

5️⃣ Site Audits

Site auditing refers to checking your website for any SEO issues that may be present in it. There are many different toolkits out there that can be used to conduct a site audit. 

Tools like Ahrefs, SEMrush, etc. can be used to crawl your website and find problems such as broken links, dead links, etc. 

Bad linking can cause you plenty of harm. For starters, it is not easy for your visitors to navigate your website if they keep running into 404 pages. This makes them frustrated and increases the bounce rate as they will eventually leave. 

Broken links also confuse the search engine crawlers. They prevent crawlers from completely indexing your site, which is not good for SEO. Hence, doing regular site audits and rectifying any issues quickly will improve the SEO.

Conclusion

SEO is mandatory for any brand that is looking to market itself online. Without SEO, they cannot hope to reach a large number of people. 

Hence, SEO tips and tricks are something that they need. The five tips discussed in this article are a good starting point for small businesses. Larger firms don’t really need these tips as they can just hire expert SEO teams.

Small businesses can follow these tips to improve their SEO and prevent themselves from doing harmful things such as plagiarism.

More Resources:

► How to get a QR code for your business to enhance Google Reviews 

► YouTube Video “How to use links to improve your ranking on Google 

► The Good Oil Marketing Blog

► Let us manage your Google Business Profile so you rank up the top of Google

✔️SEO New Zealand | SEO Tauranga | Google Consultants