The Ultimate Question…would you?

I love this question. I love it when it’s coupled with it’s buddy…. here we go: Would you recommend us to a friend?  Why? Looks simple… is not simple. Some years ago, Fred Reichheld declared it “the ultimate question” in a Harvard...

How to use email marketing in 2018

Email marketing is probably more relevant now, than ever before. As Facebook gets tougher to use for a business (well, that’s a debate but let’s agree that it’s tougher than last year), and as new mediums emerge, email is still there as a mostly...

The Reactivation Plan

You’ve probably heard along the way that it’s far easier to sell to existing customers than acquire new customers. I couldn’t agree more with this statement. It really is true – however I’ve noticed a funny thing…. Most businesses I...

Email NOT working for you?

It should be… read on…. Email is always a factor in business, people LOVE their email.  When you sign up for a new social network, you use your email address. When people ditch social networks from their phone, they keep email on their phone.  People check...

How to turn your email into cash….

Please don’t send out emails about YOU – make it about your clients – add value….   Everything your company sends out, sends a message.  It’s all marketing, it’s communicating your brand, to your tribe.  Make no mistake about that…. Your...