This article is for anyone with a website, that currently is behind their competion on Google – therefore costing you leads and revenue.
👀 Sometimes, we just need to find something different and new to stand out. 👀
As Google rewards Video, Images, and other “assets” more in search now than ever before, these next few ideas are well worth considering….
(note – we are not just talking about SEO and ranking higher on Google here, we are talking about people sharing your website with other people)
Linkable Assets / Ultimate Guides / Blog Posts on specific questions
SEO – or “ranking on Google”, should be of great interest to every business owner.
The fact is – everyone uses Google, to find products and services, pretty much every day of the week.
Page 1 of Google gets almost ALL of the web traffic, so trying to get there is a worthwhile activity.
In this article we’ll discuss the idea of “evergreen digital assets” – things that once ON your website, can and should drive free customers to your website and business more or less forever.
What are “Linkable Assets”?
- Online Calculators
- Studies / Research
- Basic Checklists
These are things on YOUR website that OTHER people will link back to.
Alternatively, people will simply share these assets / blog posts etc with friends, bringing you more web traffic.
They’ll drive traffic to your website and business, as well as further prove your credibility, expertise, and trustworthiness.
The infographic above, from the REINZ, gets a large amount of traffic to their website.
People almost wait for the monthly updates, and then link back to their website, helping Google to see the site as an authority, and then rank higher.
Calculators like this one on the Sorted website, have been driving website traffic for years.
This calculator in particular is almost the ‘go to’ tool, for all of New Zealand.
Here is an example for a Solar Power company here in NZ – Solartive. They could provide a Solar Power savings calculator. A calculator that figures out your average daily sunshine based on address, factors in your household size and power usage patterns, then delivers a “yearly dollars saved” by installing Solar Power.
What can YOU DO, using these ideas as inspiration?
What is an “Ultimate Guide”?
- “Things to do in……”
- “How to……”
- “The complete guide to……”
Granted, producing an ultimate guide can take a long time.
However – once it’s done, it’s done, and you can add to it, improve etc, for the rest of time.
Just start with a blank Google Doc, and start building out topics.
Find something GREAT that already exists, and build a better version!
Give away LOTS of information.. Google likes that, and your potential clients will learn that YOU are the expert!
- This should always be part of your marketing strategy.
- Create blog posts using the Google “People also ask” info box
Google is TELLING us with these boxes, exact things that people are searching for.
Why not create a blog post titled exactly that, and answering that question?
What can YOU build for YOUR website?
You only need 1-2 of these ideas to stick and work, and your business could transform!
📌 Resources | Tools that will help you:
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