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Good Oil Marketing Blog
SEO Tauranga | SEO New Zealand
What is Negative SEO – and How to Defend Your Business Against It
By Corey Hinde Search engine rankings can make or break a business. While most website owners focus on improving their SEO through ethical and strategic methods, there is a darker side to the equation — negative SEO. Negative SEO refers to malicious practices...
Get Found on AI Search: A Game Plan for Small Trades Businesses
By Corey Hinde For small trades businesses – plumbers, electricians, landscapers, builders, sand blasters, civil contractors and more – understanding and adapting to AI search is no longer a luxury, but a necessity. Gone are the days of simply stuffing keywords;...
Future‑Proof SEO Checklist
By Corey Hinde Search Engine Optimization (SEO) is like learning to speak Google's language so your website shows up when people search for what you offer. This comprehensive guide breaks down everything you need to know to make your website more visible and...
How to Use AI to Increase Engagement with Your Google Business Profile (with Tool Recommendations)
By Corey Hinde Your Google Business Profile (formerly Google My Business) is one of the most important online tools for attracting local customers. When people search for your business or services on Google or Google Maps, your profile is often the first thing they...
Google Business Profile Optimization Guide for 2025
By Corey Hinde . Want to stand out locally in 2025? Start with your Google Business Profile (GBP). Here's a quick guide to why it's crucial and how to optimise it: Why GBP Matters: It boosts your visibility on Google Maps and local searches, especially in the Local...
How to Remove a Google Review: A Step-by-Step Guide
By Corey Hinde Online reviews, especially Google reviews, can make or break a business. But sometimes, reviews cross a line—whether they’re fake, abusive, or violate Google’s content policies. In fact, our agency, Good Oil Digital Marketing has been inundated with...
SEO for Electricians
By Corey Hinde Rank higher on Google - get more phone calls from Google - grow your business using the Internet - it ALL starts with Search Engine Optimisation or SEO. . . When people need electrical services, their first stop is usually a search engine (eg Google)....
How to Get Good Backlinks for Free
By Corey Hinde If you're trying to improve your website’s rankings via Search Engine Optimisation (SEO), backlinks should be one of your top priorities. Backlinks (also known as inbound or incoming links) are links from other websites that point to your content....
How to Get Backlinks in Your City or Region
By Corey Hinde . . If you're a local business owner, you already know how important it is to show up in local search results online. But to outrank your competition, simply having a Google Business Profile isn’t enough—you also need strong backlinks that signal...