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Good Oil Marketing Blog

How to spy on your business opposition

Don’t get me wrong… this isn’t about cheating. Or theft. It's about taking what’s already out there, in the public domain, and using it as best you can, to help your clients in the best way possible. You DO know that your opponents are probably already aware of this...

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Marketing Review 2018

Boom!  Halfway through the year.. are you achieving what you want in 2018 in business? Read on... if you learn nothing, I'll shout you a coffee... Engagements - being relevant to your ideal customer This has always been a huge part of business, and over time with the...

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The Ultimate Question…would you?

I love this question. I love it when it's coupled with it's buddy.... here we go: Would you recommend us to a friend?  Why? Looks simple... is not simple. Some years ago, Fred Reichheld declared it "the ultimate question" in a Harvard Business Review article. The...

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How to use Facebook Page Insights

G'day team... Yesterday was super cool for me.... I got to talk to a whole stack of business people from various walks of life. We did some training around Facebook and how to reach the right people, some tips and tricks around Facebook, and one area we enjoyed...

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How to create marketing content

How to create content for your blog or Facebook page... Just watch it - 4 mins of solid advice...   Here is the actual  checklist I use with clients: Checklist Industry Blogs Content Curation Staff Ideas FAQ’s Checklists How To’s Before and After Google Trends...

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Handy Stuff From James Schramko

In my marketing consulting work, I often refer to some people who I admire for their thinking and ability to deliver practical advice. One of those people is fellow Aussie James Schramko. Anyone who runs a business the size of his, surfs every day, and seems to work...

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21 Days to a Better Marketing Engine

Welcome to the program! My promise to you - You'll reach more ideal clients and grow your business in this 21 day program. Nothing we do will be impossible or beyond you.  Nothing will take more than a few minutes to complete. Once done, you'll have built your...

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Marketing Trends 2018 – more and less

Things are changing rapidly in the marketing world right now, which is both scary and exciting for business. For the savvy business owner there are many things to consider right now. Here is a list of things to do MORE of in 2018, and things to do LESS of as well....

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