How to use email marketing in 2018

Email marketing is probably more relevant now, than ever before. As Facebook gets tougher to use for a business (well, that’s a debate but let’s agree that it’s tougher than last year), and as new mediums emerge, email is still there as a mostly...

The Reactivation Plan

You’ve probably heard along the way that it’s far easier to sell to existing customers than acquire new customers. I couldn’t agree more with this statement. It really is true – however I’ve noticed a funny thing…. Most businesses I...

Email NOT working for you?

It should be… read on…. Email is always a factor in business, people LOVE their email.  When you sign up for a new social network, you use your email address. When people ditch social networks from their phone, they keep email on their phone.  People check...

Wonder how Apple became such a great brand?

Yep.  I do. I often wonder how I got so hooked on their stuff, when as we all probably know, it’s not really that different to the other tech offerings out there. Or is it? Is THIS, the greatest phone ever? I really don’t know, but I reckon it’s the...